NBA Fan Zone
From 2th March to 6th 2011, London hosted NBA Fan zone Event took place at Westifield, on of the biggest European shopping mall. RED Events teamed up with London NBA office involving five London West School in NBA Clinics. Renzo, proactively, pitched and co-ordinate a very successful ‘mini – basketball tournament in the forecourt of Westfield . Resposabilities included: Liasing with the NBA to co-ordinate event schedule as well as working with sponsors like ‘Sprite’ to make sure they achieved their brand goals. RED Events engaged the partecipants and their parents as the schedule tournament changed last minute. The tournament was a success with a great and unique ambiance and significant footfall.
This achievement is from professional relationship with Frank Lamptey, over ten years involved in London basketball environment.