Diesel “Be Stupid”
In collaboration with a Milan Agency called Piano B, RED Events has worked as Team Manager in DIESEL “BE STUPID” advertising campaign. From 9th March to 11th It carried out the campaign in Bari, at the same time as in other Italian cities. The target of this Ambush Marketing activity was a university contest, youth environment.
Responsible for building a team of three people for guerrilla and ambush marketing for luxury street wear brand ‘Diesel’. The goal was to deliver 270 branded flags and T-shirt to Universities and college in three days; Renzo managed the project budget of € 2000. He overcame demanding logistical challanges by executing much of the promotional activity through ‘ word of mouth’ with partecipants themselves spreading the campaign.
The campaign gained over 200 new ‘Diesel’ contacts.